In 2008 the plight of domestic carriage industry and Strategies - baby carrier, toy car, children c

2008, is a baby carrier business is a critical year, some companies stand out in the tide of the times, but also a large number of enterprises in the fierce market competition is relentless out. The author of the stroller industry, combined with its follow-up study and practical experience in running the 2008 carriage industry trends related to measures to analyze and give hope to bring some of China Baby business help and inspiration. 1, carriage industry, the plight of the four 2008, stroller industry will fall into four major difficulties, and the four major difficulties in this part of the competitiveness out of the low, struggling at the edge of the enterprise. First, exports more difficult. With the other baby products, baby carrier is also facing increasing difficulty in exports, export more and more difficult problem. The one hand, RMB appreciation, decreased export price advantage. China's export competitiveness, the majority were cost advantages, the low rate of RMB against the U.S. dollar makes the price of China's export products in the international market is particularly competitive. Chinese exports of low-cost countries in Europe and America to meet consumer demand for low-income people, China's exports of baby carrier was able to increase speed. However, under pressure from the United States, the RMB began to appreciate the past six months, from the beginning to 1 U.S. dollar 8.28 yuan, to break through 8 yuan mark, then it dropped to 7.9 yuan. Authorities expect that the future revaluation of the RMB is still a great space. RMB appreciation, Baby enterprises will face two situations, one price of losing competitiveness, and second, if you want to export products to maintain the price advantage, it can only reduce the profit. RMB continues to appreciate, means carriage business profits in the export price advantage and further decline. The other hand, baby products, intensified anti-dumping, to some extent affected the stroller industry. Such as the Mexico, September 8, 1997, the Mexican Ministry of Economic Affairs in the "official newspaper" issued a statement on the decision on the part of imports from China crib and walker (heading for the 8715.00.01 and 9501.00.99) exempt from anti-dumping duties, but of which the EvenfloCompany,Soccer jersey, Inc company imports Evenflo crib cards collected 21.72% of the anti-dumping duties on other Chinese-made cribs 105.84% levy anti-dumping duty, the other cot China Taiwan Region collected 31.53 percent of production anti-dumping duties. May 21, 2004, the Mexican Ministry of Economic Affairs in the "Official Journal" published a notice that will be from September 9, 2002 from continuing to impose the anti-dumping duties for five years. August 21, 2007, the Mexican Ministry of Economic Affairs decided to initiate anti-dumping on Chinese Baby administrative review, the investigation period of July 1, 2006 to June 30, 2007. Baby anti-dumping cases have been few, while the anti-dumping capacity of Chinese enterprises with international standards do not, many of the anti-dumping case of Chinese enterprises, Chinese enterprises often end up losing. Thus, the European Union, the United States and other large economies, the decision to the domestic carriage of great enterprises, often lost once the anti-dumping, many SMEs have no escape route, only to end up bankrupt. So far Zhuo brand agency predicted that export-oriented business model, if the experience of anti-dumping, sales may drop to zero from the previous 100 million, or even bankruptcy of the impasse. Second, the brand pattern of turbulence. Baby Brands While the years large numbers, many companies also attaches great importance to the importance of branding, but influential brand is not much, baby carrier brand pattern also appears unstable. Degree of industry competition for carriage surge,Western Ham United jerseys, stroller brand is also the knock-downs, you may very brilliant today, tomorrow there will be danger of bankruptcy. Baby business changes, more creative, the brand is uncertain, should have "good boy" brand and "Pinghu" Baby regional brands such stability is quite difficult. Third, the consumer brand awareness awakening. This large number of small and medium enterprises may be a baby carrier bad news. Consumer brand consciousness, it means that those who have a future baby carriage industry, the brand will sway it to the corporate death sentence. The carriage company has none of than half of enterprises to build their own brand, or do not know how to build brands. Consumer choice is the choice of products, but also for the embodiment of Baby brand trust. Brand enterprises can not afford to do so will be the brand's enormous pressure. Fourth, the design of plagiarism, inadequate original. Chinese baby carrier manufacturing process level has been no problem, modern workshop, more and more modern equipment, baby carriage design standards are also rising, but plagiarism is serious stroller design. Therefore, Baby products, gradually increase the degree of homogeneity, such as walker, baby bassinet, child bicycles and so on, different baby carrier, different manufacturing processes used, but the same carriage of the production process, technology, equipment, almost the same . Any development of the industry follow the same rules: the product homogeneity, there is no clear demarcation between the brand, the market competition manifests itself in intense price competition. Second, stroller industry has great potential Stroller industry is a promising industry, huge growth potential. From market development and domestic environment, far Zhuo brand agencies believe that the next few years stroller industry shows the following four trends. First, the market capacity increasing. With China's rapid economic development, people's living standards increase year by year. Suppose a family in the birth of a baby, if economic conditions permit, the family will do our utmost to provide the best physical condition of the baby. According to statistics, China 0 to 6 years the number of 108 million infants and young children, spending an average of 5,000 yuan for each child estimate the market capacity will be 500 billion yuan vision. Baby Baby products are the most typical and popular products, so Baby has a very large market. Stroller industry is currently the most promising sunrise industry investment in the next three to five years in the industry will become the most dazzling industry. Second, the overwhelming brand of survival. From a few years ago,New Zeland soccer jerseys, stroller industry price war in full swing, finally unable to parry a number of small enterprises,Chelsea jerseys, in a brutal price war in the fall,custom soccer jerseys, close, close down, or merged and disappeared in the market survival of the fittest is accelerating. However, the shift in consumer demand and the stroller in the design and workmanship of Datong, the original "price war" has been slow to "values war" tilt, "brand marketing" gradually replaced the "market price" as new businesses open market strategy. Future baby carriage market, the brand is effective. Consumers I am an expert from atomminipc.com, while we provides the quality product, such as , , ,and more.