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In recent years, China Clothing The emergence of an a national brand?? "God card" since its inception they have raised it from the banner on behalf of a successful national brand of court culture, and conquered many of the consumers; At the same time, itself grown into a "China Well-known Trademark "," National Quality Inspection-free Product "," Two-hundred Chinese clothing "and so the first line in a national clothing brand. Interview before the Imperial brand Clothing Co., Ltd. General Manager Mr. Hou Changwu. Reporter: In recent years, "Imperial" brand in China Men Sector has become increasingly far-reaching effects, and for 3 consecutive years, "China Fashion Double Hundred" enterprises in the SAIC last year was again identified as "China Famous Brand", and won the "National Quality Inspection-free Product" in the title. What do you think these honors? Houchang Wu: These achievements can not do without a strong standard and scientific management system, marketing system of which the structure and maturity is essential for the apparel business, its direct and brand sales, profits linked to determine the survival and development of enterprises. "Royal" brand already has a strong production capability and R & D capabilities, and the formation of a certain brand. Today, brand management has become the most garment companies will choose the development path, while the brand means that enterprises must operate on the old marketing model marketing system and a comprehensive upgrade. Great Group will play a new round of market competition, what role, is essential for the growth of the brand in the future, the company's leadership model with the establishment of franchise chain store network system, the "Royal" brand to the market. The integration of various marketing channels based on the Great Palace of traditional Chinese culture as entry points, and select the character, content and brand consistent with Jiang, Yu Heng as the brand's spokesperson, in order to enhance brand awareness. Reporter: Ten years ago, when people generally think that only be considered as offers for higher quality imported and local products are inferior goods in the market environment, the Emperor card, and other businesses not registered as a "foreign brand" but have taken up the nation brand banner, which was out of consideration? Houchang Wu: We were mainly want to establish their own national brand, because only "the nation is the world",Sanderland jerseys, we believe that the vitality of the brand really must be full of personality, and as domestic brands, can tap a traditional culture. Reporter: Shishi clothing as a leading brand, known as the Min Dynasty to send clothing brand has a "dark horse", how did you see this? Houchang Wu: In the company's development strategy, "Imperial" brand clothing is the introduction of more timing and strategic grasp. China's political economic status improves, people national pride, self-esteem growing,Nike Soccer Shoes, it is in the background, "Imperial" brand clothing emerged. Political background and operational approach will work closely together, to national self-respect and pride in perfectly into the corporate culture. So many people appear to "imperial" brand clothing blaze was unexpected, but it seems to me that all this is expected. Reporter: Today's China's men's brands have entered a "heated" competition stage, "Imperial" brand will be how to face this brutal market environment? Houchang Wu: In a fierce competition among them, to stand in the forest, will have to upgrade the brand. Min current school clothing apparel industry has become an important Forum, and "God" card is sent to be determined in the garment industry leader Min do, become the most representative of the clothing brand. To do this, "Royal" brand has also carefully planned the annual advertising strategy, has no fears of the revitalization of the national industry and promote the national brand to the world as any, for Chinese brands to the international contribution to their own strength. As the market evolved and matured,Newcastle United jerseys, growing homogenization of products, product functionality, packaging, shape, etc. can be imitated, only brand culture is unique. At present, our main products include jackets clothing, T shirt , Shirt , Suit , Pants , Casual pants As well as shoes, purses, belts, Tie So fine, in order to enhance the cultural content of products, our company has hired more than Italy, Hong Kong, Taiwan,Real Madrid jerseys, the costume design experts, the level of continued research and development and technological standards in issues such as training hard real power. We are high quality suppliers, our products such as ,Napoli jerseys, for oversee buyer. To know more, please visits .