Three left behind so difficult to get the best-selling domestic brand small appliances

Since 2001, Shanghai, small electrical appliances market, annual sales growth of more than 30% growth last year, more than 50%. The small Shanghai 60 major Appliance Retail Last year, sales of business statistics have shown that commonly used in the 21 best-selling brand of small household electrical appliances in the microscopic Shanghai local brands. Difficult to find local brands Types of small electric appliances and so many varieties and also in the distinction between no strict definition of the scope, so this article deals only with electric cooker, Cooker , Electric food warmer, electric kettle, toaster, crushing blenders, toaster, shaver, beauty massager, electric toothbrush, hair dryer, electric heater, exhaust fan, Fan , Vacuum cleaners, electric irons, air cleaners, Drinking , Juicer, electric Coffee Pots, kettles and other small household electrical appliances commonly used in 21 commodities, while the concept of best-selling brand is ordered according to occupy the top 3 selling brands. According to Shanghai Yongle Home Appliances Co.,soccer jerseys wholesale, Ltd., Shanghai No. 1 Department Store appliance stores, Shanghai Hualian supermarkets and other small appliances 60 major retailers last year's sales statistics: In the 21 kinds of small household electrical appliances commonly used in the sale of goods, not only Reaching the top brands (Philips 12 species, six kinds of beauty,Soccer Socks, Panasonic and 1 species Haier 1 species, Tang Feng 1 species) simply missed and local brands, and best-selling brand in the local brands are also difficult to see. Last year,custom soccer jerseys, Shanghai 4 consulting and market research company's survey results also show that the market: small home appliances brand in the rate of the first mentioned, Philips ahead of other brands is very unlikely to be exceeded; The reference rate in the brand's comprehensive, although still top of the Philips, but also mentioned the relatively high rate of Panasonic, Midea, Haier, Sanyo, Braun, Braun, Gree, Tsann Kuen Tang Feng brands. It is worth noting that in the above mentioned relatively high rate of brand, the Shanghai local brand is still not one. Three "Left Behind" main cause of Shiran The early 90s of last century, Shanghai, Watson, little sheep, hearts and other small home appliances brand in the market used to be so brilliant, and now Shanghai brand of small appliances is difficult in the market big achievements, reason where? First, the outdated concept. Although the early 90s of last century when the Shanghai Watson, little sheep, heart and other once popular brand of small household appliance market, but then these brands in product development and marketing aspects of the operation have largely been "holding the edge" out of date by the concept of self-restraint, it gradually became ephemeral. Second, technology, product development, etc. out of date. At first, Watson has one in the Factory, a Research Institute, 13 branches, employs more than 7000 heyday, the beauty is only just beginning. But now, the United States is high noon, while Watson has long been real estate agency plant into commercial housing development. At present,Glasgow Rangers jerseys, the technical capacity of small household electrical appliances production, product development, the Shanghai Foreign manufacturers not only with a big gap between the brand, and simply can not find one in technology, product development, and so with beauty and other manufacturers to compete, so hard to see in the best-selling brand in the local brands should also be expected. Third, the outdated mode of operation. Recent years, although the involvement of small household appliances industry, Shanghai has become increasingly more manufacturers, but most of the mode of operation is to take the OEM way, both in product style, or in product quality and so on, and best-selling brands than there are a certain distance, market share is significantly lower. Example, brands in recent years, although Watson has been thinking about the issue of how to make a comeback, but these past glory brand,Soccer Training Jackets, if only pin their hopes on the way OEM, then make a comeback can only be empty words. Watson fans had been the first brand of Chinese fans, and now is carried out in the little-known manufacturers with OEM production, gives a "miserable" feeling. But at the same time, it shows the maturity of the market economy and consumer psychology of mature, no matter how you have this brilliant brand, and "complacent" end result can only gradually be eliminated. I am a professional writer from , which contains a great deal of information about , , welcome to visit!