2011年11月23日星期三

Hebei provincial capital appliance autumn offensive over the weekend fighting (1)

Business News Hebei provincial capital appliance autumn offensive over the weekend fighting
And not to "11", the provincial capital's major home appliance business to Sabre-rattling, no less than a year Gome, Suning Appliance World War, when stationed in Shijiazhuang, will be fighting in front again this weekend. Sept. 1, the North were electrical shop will be officially moved westward north north west hall,Adidas Soccer Shoes, known as "the North were the first shop in North China Electric" aircraft carrier will sail against the home electrical appliance; is also on this day,Valencia jerseys, Suning Appliance Golden Triangle in the east but Paul Long Solid store supermarket warehouse built on their own "quick ship"; before that, home appliance giant Gome, the other channels have been completed in the August 25 re-install the expansion of its White store layout. Is intended to fight a "11" golden period, appliances war broke out early in September, the local dominant North who appliances, domestic chain giant Gome, Suning, after three years of competition for sites up shop distribution, and gradually to a higher and more strong comprehensive strength Competition, the Triwizard will enter a new stage of competition.

Electric utilities Beiren Minister Yang Ruigang great value for the 9.1 of this war, according to him this weekend, Northern Electric's marketing efforts of people is unprecedented, and previously held a number of single goods, or incentives of some large-scale events At the opening enjoy during the superposition. 9.1 detonated a comprehensive household appliances industry, war will fall offensive.

Channels for home appliances made "carrier" center store, or build "quick ship" community store questions. Yang Ruigang that, through the center of shops and community store sales comparison, the center store sales to be significantly higher than the community shop. The development of home appliances channels to go through a single brand, the general store to the integrated chain, and finally to the "aircraft carrier" type of super-end stores. The North were electric, "the North were the first shop in North China Electric" The corporate image is in accordance with the super-store model to build the terminal, and a change of traditional home appliances chaotic mess of the state sales, first home appliance business model living museum, convenient traffic and parking conditions and comfortable environment for the design, category + brand the kind of comprehensive layout, navigational system, and price feature sign, abundant experience,Puma Soccer Shoes, product line and open display, the world's leading brand new starting point,Manchester City jerseys, set up an open display, Direct type management, one-stop support services, VIP Group buy and store large-scale electrical consultants, the whole membership shopping, will bring new consumers in North China and the patterns of consumption.

Store operations, according to Yang Ruigang description

area of 10,000 square meters more than its "super-store" strategy that other channels in Shijiazhuang business formed a great contrast. In the business category of goods, variety, like on a single product to give consumers a wider choice. Layer of the North West Museum of digital cameras, electronic dictionaries, computers, mobile phones and other products to "open experience marketing" approach. The second floor dormitory kitchen appliances, set building materials, home decoration, kitchen appliances, cabinets, bathroom in one, highlighting the "create a new sense of modern family life, the program provider" image. This is the first lifestyle store in Shijiazhuang: to create a "virtual toilet", "master bath top", "choose their own color mobile cabinet" and other quality of life module for home. Three fine white hall, North man electrical shop in a prominent position the North to open up a special "ice wash Korea Park", "Siemens? Bosch home appliances garden", a collection of North China will be the largest, most all refrigerator, washing machine models on behalf of . Within four of the TV booth equipped with a Sony PS3, Microsoft XBOX360 top game equipment of the TV booth, the high-tech video games and fashion, the perfect combination of high-end audio, so that consumers browsing, shoppers can enjoy the challenge of speed and passion at the same time to add more exciting holiday consumer leisure time.

Suning the battle on the 9.1 is extremely valued, Hebei Suning Liu Feng procurement center manager, said in an interview, 9.1 Suning this tough battle to win a victory at all costs,France soccer jerseys, he expects this contest will be face to face Over the past few years, "51" or "11." Suning category in many promotional activities, the TV section to profit of 15% -30%, the maximum decrease of 50%. Another gift, manufacturers signings. 21 inch color TV below 400 yuan ordinary, 29-inch color TV below 900 yuan ordinary, 32-inch LCD below 3,900 yuan, 6,000 yuan below 37-inch LCD; ice wash straight down 15 percent overall category.

According to Liu Feng introduction, development from 1990 to present, Suning Appliance Chain camps across the country now has reached 500, the provincial capital of Shijiazhuang in the chain Suning pace more rapidly, as of September 1, 2007, Suning The chain of stores in six to reach the most number of the provincial capital, covering 80% of the provincial capital consumers.

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