2011年12月2日星期五

Business News The chinese market into the foreign luxury brands to build regional focus shoes - Neon

Business News The chinese market into the foreign luxury brands to build regional focus shoes - Neon Sign Lights
HC shoes network on March 30 hearing on China in Europe Leather shoes Anti-dumping measures are still ongoing when the Italian leather shoes from famous brands is in China for local Proxy The settlement, in order to enter the Chinese market. After a financial crisis, the Chinese market is becoming a focus of foreign luxury brands to build the region.

Recently, from Milan, Italy, the Italian brand famous outdoor maple (Leaveland) announced Ka Lung Trading Company in China to start in China Cooperation , Yoshitaka overall management of the Italian company Maple Leaf brand and trademark in the operation and use of the Chinese market. Italy Maple, vice president of corporate affairs department, said Emma,UNAM Pumas jerseys, a longer period of years,Spain soccer jerseys, the rapid development of Chinese economy, Chinese people always more and more affluent than the past, and high-end luxury goods is often the business giant, successful people or celebrities patent, and now more and more white-collar workplace have begun to try to buy luxury brands. Maple Leaf

Italy's cooperation with Yoshitaka shows Italian shoes brands in China and the trend of increasing value. Just last year, Italian Trade Commission Joint Italian system Shoes Association (ANCI), held in Beijing in autumn and winter 2009/2010,Inter Milan jerseys, the Italian shoe industry trends conference. This year the activities of Italian shoes twice Export Played an important role in China. According to related statistics, 10 years ago, the Italian shoe exports to China in only 10 million, now has increased to 100 million U.S. dollars, the growth rate gratifying. As the China market acceptance of Italian shoes, Italian side to open up from this year will focus on Beijing, Shanghai, other than the market, such as Qingdao, Shenzhen, Chengdu and Chongqing.

It is understood that shoes have been more and more European brands have to shift the focus to the Chinese market, which makes a lot of shoes and apparel companies in recent years, the domestic agent acquisitions began to try the possibility of cooperation. Last year, a group of Wenzhou businessmen in two months has been to Italy to discuss more than 50 international famous brand shoes and apparel acquisition, collaboration, and mission to visit Europe for the brand. At the same time, Quanzhou shoes business agent and acquisitions in recent years foreign brands have also burgeoned. Currently there have been three Shu Group, Lok Teng Sports Limited, WD Sheng Group, Quanzhou Thailand and Asia Shoes Co., Ltd., Jinjiang billion Hua Co., Ltd., Quanzhou Light Industry Co., Ltd.,Soccer Gear, Luen Thai Enterprises rely on its own shoe factories, the production agent more than 10 foreign brands, Marketing And so on. Another special step Sporting Goods Co., Ltd., Nan Gang Teng Shoes Co., Ltd., Fujian Province, Friends of Sporting Goods Co., Ltd. and other enterprises foot addition to running his own brand, also agents with foreign brands.

Industry have suggested that in addition to mature beyond the brand, its design talents to ensure the brand value, design level and influence in emerging markets are overseas Chinese enterprises in the implementation of mergers and acquisitions is one important consideration when the standard. The industry believes that Italy Shoe Brand, marketing systems and the design level is missing in Chinese enterprises, Chinese enterprises should not only share their brand, channel, ultimate goal is to,Goalkeeper Jersey, through its high-end designers and the design level, the Chinese shoes into the Italian market, and to enter Europe and the United States and other overseas high-end market and lay a foundation to get rid of the processing trade of China's footwear industry production model, reverse China's shoe industry chain in the international footwear division of disadvantage.

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